Funny how some ideas just don't take off... An example of great, quirky up-cycling design from the 60's... Not sure it would take off even now, but seeing the sad sight of shacks being made out of coca cola (et al) crates in Africa (whole other debate there!), maybe it'd be a good idea someplace...
http://www.inhabitat.com/2007/10/11/heineken-wobo-the-brick-that-holds-beer/
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